One-Day Seminar

ILYN Studio x Dahree

Booked and Built LA Seminar

Start here: Is this you?

  • Bookings: Not consistently at 50+ appointments/month
  • Revenue: Want a clear path to $100,000+ per year
  • Retention: Want to reach a 70%+ repeat-client base
  • Ticket size: Want to average around $200 per appointment
Scroll down for how we'll get you there
One day only — March 29 or March 30, 2026 (choose one date) 10:00 AM – 6:00 PM
DoubleTree by Hilton Buena Park
7000 Beach Blvd, Buena Park, CA 90620

From talented tech to fully booked business

Most artists are not stuck on talent, they are stuck on systems. This seminar gives you the business playbook most nail artists never get.

Jenna Armitage - ILYN Studio Founder & Educator

Jenna Armitage

ILYN Studio Founder & Educator

I started nails at 33. With zero client. Zero experience. And a lot of people doubting me. But I believed in the craft, invested in nail education, and built a six figure studio in under two years averaging $200 per appointment.

Now I'm sharing the shortcut I wish I had when I started.

Step 1

Know your numbers

Stop guessing. Learn how to price for profit and spot where money is leaking.

Step 2

Build systems that protect your time

Use booking, policy, and reminder systems to reduce no-shows and daily chaos.

Step 3

Attract premium clients

Position your work and brand so clients choose you for value, not low prices.

Step 4

Deliver retention-level results

Turn stronger technique and design into higher rebooking and larger tickets.

Course Curriculum

Business strategy + hands-on technique in one intensive day. Snacks & coffee included · Lunch on your own.

Tap or click any module to view details.

Check-in and settle in.

Know Your Numbers or You Don't Know Your Business

  • Core business terms, revenue vs profit, break-even, profit leaks
  • Make pricing and business decisions with clarity

Work Smarter, Not Harder

  • Booking, reminders, deposits, no-show policies, analytics, AI for operations and content
  • Set up systems that protect your time and reduce no-shows

Lunch is not included.

Why Clients Choose You

  • Premium branding, value and quality, confident pricing, long-term client relationships
  • Stand out without competing on price

Bringing the Right Clients

  • Marketing vs posting, ideal clients, content planning, consistent brand
  • Know what to post and reliably drive bookings

Technical Excellence That Builds Business

  • Retention and rebooking, structured gel theory and demo, guided practice, dry vs wet manicure, shape correction
  • Nails clients trust for long wear; connect technique to business growth

Quick Art Clients Pay For

  • Luxury nail art, nuance and texture designs, upselling at the table, live demo and practice
  • Add premium art to increase ticket size without adding service time

Wrap-up and certification.

Supplies Provided

Walk in empty-handed for the hands-on work — we've got you. These materials are yours to keep when you leave.

Provided seminar nail supplies including Blanc de Blue gels and Woori rubber base

Some of the materials provided at the seminar.

Booked and Built seminar textbook cover

Booked and Built textbook included with your seminar registration.

Included kit

  • Blanc de Blue - Glinting Collection (8 pcs)
  • Blanc de Blue - Antique Nuance & Tweed (8 pcs)
  • WOORI Rubber Base Coat (clear)
  • Acetone
  • Alcohol
  • Nail Wipes

Seminar materials are from It's Amazing Nails. They're offering exclusive discounts for attendees—discount codes will be provided at the seminar.

Partner Offer
  • 35% OFF for two weeks after the seminar
  • 10% OFF anytime for attendees

Items to Bring to Class

Bring what you already own — this is a suggested kit for getting the most out of hands-on practice.

  • Nail tips (for practice)
  • Nail tip stand
  • Top gel (both wipe and non-wipe if possible)
  • Matte top gel
  • Base gel
  • UV/LED lamp & Flash-cure lamp
  • E-file & drill bits
  • Note-taking tools
  • Nail files & Sanding blocks
  • Chrome powders (gold, silver, pearl)
  • Gel brushes (flat, art, long liner, etc.)
  • Clear gel
  • Dust brush
  • Small dappen dish
  • Gel colors: white, pastel tones, glitter, jelly/syrup gels, and any other colors you love
  • Tweezers for charms
  • Nail stickers & charms of your choice
  • Magnetic gels & magnets (various shapes)

Bring what you have; for structure-gel practice come with one hand bare and cuticles prepped.

Ready to join?

Certification, supplies, and a coursebook worth $350+ — and we're offering it for:

Early Bird Special
$899 $799

Save $100

per person
Reserve your spot

Cancellation & Refund Policy

Until March 15, 2026:

Full refund (excluding transaction fees)

All refund requests must be submitted in writing to dahreeofficial@gmail.com. Refunds will be processed within 5-7 business days.