ILYN Studio x Dahree
Booked and Built LA Seminar
7000 Beach Blvd, Buena Park, CA 90620
Transform from technician to business owner in this comprehensive one-day seminar. Learn financial literacy, implement smart systems, position yourself as premium, master marketing, perfect technical skills, and create elevated nail art. Each module combines business strategy with hands-on practice to build a profitable, sustainable studio.
Course Curriculum
* Light snacks and coffee will be provided during afternoon sessions. 🍪☕
* Short 10-minute reset after each module (stretch, restroom, water, etc.). Exact timing may vary slightly on the day of the seminar.
Welcome & Check-In 👋
Module 1: Business 101
Know Your Numbers or You Don't Know Your Business
- Core business terms in simple language
- Revenue vs profit and overhead
- Finding your break-even point
- Spotting and fixing profit leaks
- Understand how money moves in your business
- Make pricing and business decisions with clarity
Module 2: Systems, Technology & AI
Work Smarter, Not Harder
- Automated booking and reminders
- Deposits, cancellations and no-show policies
- Basic analytics that actually matter
- Using AI to plan operations and content
- Set up systems that protect your time
- Reduce stress, no-shows and decision fatigue
Lunch Break 🍱🥤
Module 3: Positioning & Differentiation
Why Clients Choose You
- Positioning Your Studio as a Premium Brand
- Branding beyond just aesthetics
- Educating clients on value and quality
- Confident, aligned pricing
- Building long-term client relationships
- Stand out without competing on price
- Become the obvious choice for your ideal client
Module 4: Marketing That Actually Works
Bringing the Right Clients
- Marketing vs simply posting content
- Attracting your ideal clients online
- Simple content planning frameworks
- Keeping your brand consistent across platforms
- Know what to post and why it works
- Use marketing to reliably drive bookings
Module 5: Nail Retention = Client Retention
Technical Excellence That Builds Business
- How retention drives rebooking and referrals
- Structured gel theory and demo
- Guided practice on real retention techniques
- Dry vs wet manicure: when and why
- Shape correction for different nail types
- Create nails clients can trust for long wear
- Connect your technical skills to business growth
Module 6: Elevated Nail Art
Quick Art Clients Pay For
- What makes nail art feel truly “luxury”
- Trend-forward nuance and ink nuance art
- Texture nail designs clients request
- Upselling art naturally at the table
- Live demo and guided practice
- Add quick, premium art to increase ticket size
- Offer sellable looks without adding service time
Sample work from Module 6
Certification Ceremony & Pictures 🎉📷
Supplies Provided
These essential materials are included with your seminar registration.
Some of the materials provided at the seminar.
- Blanc de Blue - Glinting Collection (8 pcs)
- Blanc de Blue - Antique Nuance & Tweed (8 pcs)
- WOORI Rubber Base Coat (clear)
- Acetone
- Alcohol
- Nail Wipes
Items to Bring to Class
Bring what you already own — this is a suggested kit for getting the most out of hands-on practice.
- Nail tips (for practice)
- Nail tip stand
- Top gel (both wipe and non-wipe if possible)
- Matte top gel
- Base gel
- UV/LED lamp & Flash-cure lamp
- E-file & drill bits
- Note-taking tools
- Nail files & Sanding blocks
- Chrome powders (gold, silver, pearl)
- Gel brushes (flat, art, long liner, etc.)
- Clear gel
- Dust brush
- Small dappen dish
- Gel colors: white, pastel tones, glitter, jelly/syrup gels, and any other colors you love
- Tweezers for charms
- Nail stickers & charms of your choice
- Magnetic gels & magnets (various shapes)
If you do not have some of these items, you can omit them. In order to practice extensions on your nails, please come with 1 hand with bare nails.
For structure-gel practice: Please come with one hand bare and cuticles already prepped so we can dive right in.
Registration
Included: Booked and Built Coursebook
Module 1: Business 101
Module 2: Systems, Technology & AI
Module 3: Positioning & Differentiation
Module 4: Marketing That Actually Works
Module 5: Nail Retention = Client Retention
Module 6: Elevated Nail Art
- One-day seminar: March 29 or March 30, 2026 (choose one date)
- Time: 9:30 AM - 6:00 PM
- Location: DoubleTree by Hilton Buena Park
- Includes: Supplies, coursebook, certification (worth $350+)
Seminar materials are from It's Amazing Nails. They're offering exclusive discounts for attendees—discount codes will be provided at the seminar.
Partner Offer- 35% off for two weeks after the seminar
- 10% off anytime for attendees
Educator
Jenna Armitage
ILYN Studio Founder & Educator
Jenna is an MBA-trained healthcare business consultant turned nail industry educator who built ILYN Studio from zero clients into a fully booked premium Korean private nail studio within months of opening in May 2024, and is now expanding into a multi-artist salon. She brings a strategic, data-driven approach to teaching nail artists how to build profitable private studios through smart systems, advanced Korean nail techniques for flawless retention, elevated nail artistry, and real-world business lessons—helping artists create not just beautiful work, but sustainable, thriving businesses.
Cancellation & Refund Policy
Full refund (excluding transaction fees)
All refund requests must be submitted in writing to dahreeofficial@gmail.com. Refunds will be processed within 5-7 business days.
Cancellation & Refund Policy
Full refund (excluding transaction fees)
All cancellation requests must be submitted in writing to dahreeofficial@gmail.com. Refunds will be processed within 5-7 business days.